International trade in the digital era faces various significant challenges and opportunities. In the context of globalization, the ability to connect and interact virtually becomes crucial for market development. Digitalization has changed the way businesses around the world operate, from procurement to distribution, affecting efficiency and effectiveness. One of the main challenges is cyber security. Increased reliance on information technology increases the risk of cyberattacks, which can harm businesses and consumer confidence. On the other hand, the digital era also provides great opportunities for business people to reach the global market. E-commerce platforms, such as Amazon and Alibaba, enable small and medium-sized companies to reach customers worldwide without requiring large investments. This makes it easier for local business actors to compete at the international level. Additionally, the increasing adoption of blockchain technology in international trade ensures transparency and efficiency. With a blockchain system, transactions can be carried out more quickly and safely, minimizing the risk of fraud. However, regulatory challenges have also emerged. Different countries have different policies and regulations regarding digital trade, which can make it difficult for businesses to comply with various rules. Companies need to understand the differences in regulations in each country to avoid legal problems. Meanwhile, access to accurate and real-time information is key in making trading decisions. Big data technology can help companies to better analyze market trends and consumer behavior. In the digital era, sustainability is also increasingly becoming a major concern. Many consumers today prefer products that are environmentally friendly and comply with sustainability principles. This creates opportunities for companies committed to sustainable trading practices to attract more customers. Innovations in logistics, such as the use of drones and electric vehicles, can help reduce the carbon footprint, while meeting market demand. The existence of e-learning platforms and other online resources also supports improving skills in the field of international trade. New professionals can learn the skills necessary to adapt to changing trends in global markets more quickly. Thus, skilled human resources become an important asset in creating competitive advantage. International trade in the digital era offers a dynamic and ever-evolving landscape. Business players who are able to overcome technological and regulatory challenges, and take advantage of existing opportunities, will gain an advantage in the global market. Collaboration between governments, the private sector and the international community is essential in creating an inclusive and innovative trade ecosystem. Through this collaboration, challenges can be addressed more effectively, while exploring the enormous potential that digitalization offers for international trade.