Having a top headline is your first (and only) chance to grab viewers’ attention and draw them into reading the article. A strong headline is the cornerstone of a great story, but sometimes writers can overlook just how important it is. As an Army Digital Media Division team, we often come across stories with compelling content that doesn’t receive the views it deserves because of weak headlines.
Headlines are essential in any newspaper, but they’re even more important in the online age. Today, readers can find just as much information on any topic by scrolling through search engine results as they can scanning a newspaper page. Your headline is the only way to make your content stand out from the crowd, so it’s important that you take time to craft a captivating one.
It’s no secret that a great headline is critical for an engaging news story, but writing a powerful one can be difficult. A good headline should be concise, informative, and evocative to capture readers’ interest. In addition, it should make clear what the article is about and how it will benefit the reader.
When writing your next headline, it’s helpful to look at other examples and consider what makes them effective. Then, try writing your own headlines and comparing them to those of other top articles to see what works and what doesn’t. If you want to take things a step further, you can use tools like the Headline Analyzer, which gives your headlines a score based on common headline types and word type balance.